BIMI With Google Workspace.
(Brand Indicators for Message Identification)
What is BIMI?
BIMI is an emerging standard that aims to enhance email security, trust, and brand recognition by displaying a sender’s logo or brand icon next to their emails in the recipient’s inbox.
The latest update from Google now includes a Blue checkmark for senders that have adopted BIMI standards and have been verified with Google.
Benefits
Brand Recognition & Trust
Companies using BIMI create brand consistency and are able to control the use and display of their logo in communications leading to brand trust amongst customers.
Email Authentication
BIMI enhances email authentication by working with existing standards such as SPF, DKIM and DMARC to further secure email communications.
Protection Against Phishing & Spoofing
Recipients can more easily identify legitimate messages with BIMI which reduces the likelihood of phishing and spoofing incidents.
Competitive Advantage
Companies adopting BIMI early are exhibiting their commitment to providing secure email communications to customers.
Without BIMI
With BIMI
Customer Requirements
- Google Workspace account with an active subscription that support Gmail as a service
- DMARC must be enabled
- Registered company brand logo as a trademark and must have a Verified Mark Certificate (VMC) to confirm their ownership of the logo
- Web server and SSL already activated on the specified domain
Process at a Glance
Step 1
Set up SPF, DKIM, & DMARC
Step 2
Create & upload Brand Logo File
Step 3
Obtain VMC for logo
Step 4
Add BIMI TXT record at domain provider
How HiView Can Help
In Scope
- Enabling SPF, DKIM, and DMARC
- Providing high level instructions and items needed for creating/uploading brand logo file and requesting VMC
- Completing the BIMI configuration process with addition of TXT record
Out of Scope
- Company brand logo registration as a trademark process
- Any direct configuration needed for the web server such as logo uploading or SSL configuration
