BIMI With Google Workspace.

(Brand Indicators for Message Identification)

What is BIMI?

BIMI is an emerging standard that aims to enhance email security, trust, and brand recognition by displaying a sender’s logo or brand icon next to their emails in the recipient’s inbox.
The latest update from Google now includes a Blue checkmark for senders that have adopted BIMI standards and have been verified with Google.


Brand Recognition & Trust

Companies using BIMI create brand consistency and are able to control the use and display of their logo in communications leading to brand trust amongst customers.

Email Authentication

BIMI enhances email authentication by working with existing standards such as SPF, DKIM and DMARC to further secure email communications.

Protection Against Phishing & Spoofing

Recipients can more easily identify legitimate messages with BIMI which reduces the likelihood of phishing and spoofing incidents.

Competitive Advantage

Companies adopting BIMI early are exhibiting their commitment to providing secure email communications to customers.

Without BIMI


Customer Requirements

Process at a Glance

Step 1


Step 2

Create & upload Brand Logo File

Step 3

Obtain VMC for logo

Step 4

Add BIMI TXT record at domain provider

How HiView Can Help

In Scope

Out of Scope