What is Apps Script?
API stands for Application Programming Interface. This allows developers to access features in Gmail, Calendar, Drive, the Admin console, and more in order to perform programmatic actions based on time triggers or other criteria, such as data or user input.
The possibilities are virtually limitless when automating with Google Script/Apps Script. Below are just a few of the tried and true automation solutions we’ve created for our clients.
Employee Time Tracking
Apps Script can be used to streamline tasks both internally and externally for an organization. For example, time tracking scripts for Sheets can allow employees to programmatically clock in and out using a Start/End feature rather than typing out their start/end times.
Support Ticketing System
A more complex use case is a support ticketing system. This allows for automatic ticket generation whenever a customer contacts a certain email address within the organization. This ticket will then be saved within ___, and support teams can update the ticket’s status throughout its lifecycle, preventing requests from falling through the cracks while saving your employees’ time.
Sales Opportunity Generation
We help many of our customers create solutions that trigger the automatic creation of an event or a new opportunity in Salesforce or Google Sheets when an email is received with a specific subject line or keyword. Sales teams rave about this feature, as it ensures that sales opportunities are never missed no matter how busy inboxes become.
Google Chat Room Alerts
Another popular solution is automatic Chat room push notifications. When a certain event occurs (maybe a new post on the Google Workspace Updates Blog or an email containing a certain keyword), a message can automatically be sent to a dedicated Chat room by a Bot. To the right, you’ll see our Support team’s Chat room which utilizes automatic alerts via API as well as a Salesforce integration.